People who have a disability and their family members comprise 53% of the marketplace.
In a 2008 COMPAS research poll, 78% of Canadians said they were more likely to buy a product or service from a business that has a policy of hiring people with disabilities.
A 2006 US study showed that 92% of consumers reflect favourably on businesses known to hire persons with a disability, and 87% prefer to do business with these same companies.
These statistics, compiled by ODEN (the Ontario Disability Employment Network) speak for themselves. In an ever more competitive marketplace, where businesses devote enormous time, cost and energy to finding new ways to differentiate themselves, hiring employees with disabilities turns out to be one of the simplest, most logical, and most powerful ways to distinguish your organization from the rest.
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